Marketing Speaker/Speaking Series

Rich Benjamin is a recognized Internet Marketing expert in the field of Tourism Trends in the travel industry thanks to his 15 years of practical work experience in area sales, group sales, and market planning. It was while working in Dolly Parton’s Dixie Stampede’s marketing department several years ago that Rich began to discern a noticeable shift in print materials being requested by consumers. The roles were clearly reversing; no longer was the consumer blindly listening to what the marketer chose to put out.

Unlike many others at the time, Rich welcomed the internet and became an early adopter of digital communication, blogging, and social media marketing. His efforts and successes in these areas were not only noticed, but began to be solicited by other companies. Rich’s natural teaching and networking skills began to combine with his sincere desire to help others succeed, which gradually allowed him to discover his real niche in life, and RBA Marketing & Media was born. Now through speaking and teaching engagements, Rich spends his time showing others new ways to think about the ever-changing ways of doing business.

 

Rich’s Trending Topics – Marketing Speaking

 

 

 

 

 

 

Rich’s Speaking Clients/Engagements Have Included:
* Tennessee Governor’s Conference on Tourism
* Tennessee Association of Convention & Visitor Bureaus
* Hospitality Sales & Marketing Association International – Mid-South Chapter
* Middle East Tennessee Tourism Council
* American Business Women Association
* And many other state and local associations and organizations

2012 Rich was Awarded “Stars of the Industry Hospitality Educator of the Year”
by the Tennessee Hospitality Association.