Rich Benjamin & Ray Surface – RBA Marketing & Media

A Digital Marketing Agency , Tourism Marketing Specializing in Search Engine Optimization (SEO) Consulting & Web Design.  RBA Marketing and Media is your one-stop Web Optimization, Strategists. Ray and I have been in business since 2010, Ray and I met while working on a project for a major attraction, WonderWorks in Pigeon Forge Tn. I was the Director of Marketing and knew our website needed help.  I was ordered by the management team to not waste time on the website. Ray and I discussed the needs of the company and knew it was a first best chance to make a positive change for the company.  Little did I know that he would become my life long friend and business partner. We quietly turned on the new website and began its optimization.  The long and short of this story is that in one year we had taken a website that was not ranked anywhere in the world and had minimal web traffic to a website that was in the top 4.5 % of indexed websites in the world. We had taken the traffic from virtually nothing to over 1,000,000 visits in a year.To say that we are an unconventional agency is an understatement. Our company / agency is made up of two principal members and a network of professionals with diverse conventional marketing backgrounds that have come together to create a unique, dynamic team! We offer a business model that is focused on the collaboration of talented individuals who can and will, provide excellent service.

STUNNING PHOTOGRAPHY & CAPTIVATING VIDEO –

Whether your business is an Oil refinery or an Ice cream parlor on the corner. you face the same challenge, attention spans continue to shrink on-line. A website and Social Media marketing plan MUST include a budget for the production of photography & video elements, the stronger and more appealing the better.RBA Marketing provides branding concepts, marketing plans, Website creation, content production and management, direct mail and email campaigns, SEO, social media management and marketing, conventional public relations campaigns and web-based public relation campaigns.As an agency who keeps its staff small, we believe in and practice guerrilla marketing tactics. We develop a plan, move fast, and then strike hard. The most effective way to win in business today is to be innovative with each business opportunity presented to us, be unpredictable, think outside the box, and move faster than your competition. The faster we move, the better the ROI is on your project.We also believe wholeheartedly in educating our clients so no one is kept in the dark. We want you to become knowledgeable in how internet marketing works. As technology continues to evolve, it is crucial that ownership and management become our partners in the growth of their business. Any business owner or manager in the tourism industry who says they do not need to learn about the internet will be eclipsed by trends and technology – and not all of it will be fleeting. A lot of it will stick around and become the new foundation for business success.While the internet is not the only source of marketing for a business today, it is a large part of the package. The most vital and exciting aspect of internet marketing is that it can be scaled to any size business, be rapidly implemented, and best of all – it’s trackable! Understanding internet marketing and implementing sound digital strategies will place most small businesses quantum leaps ahead of their competition.Let RBA Marketing help you take that leap!

Goals

The goal of RBA Marketing is to produce content that will initiate conversation with your present customers and become a source of useful information. This type of engagement builds trust between today’s consumer and today’s product. Additionally, RBA Marketing will monitor what is being said and respond in an endearing way to make a personal connection with that customer and then leverage that connection to drive your message to the next potential customer.RBA Marketing will put tracking and reporting systems in place for your website. This will not only allow you to increase your customer base but allow you to view and measure monthly comments based on the key points of strength, sentiment, passion and reach. Commitment to excellence