Search Engine Optimization

SEO And Your Website

Keywords

RBA Marketing, ressearch and utilize the right keywords for your product or service. Strategically placing them in your pages, in the body, headings, is the cornerstone of excellent SEO - Search Engine Optimization

E-A-T

"Content is King", Google crawls your site and ranks it based on E-A-T, or Expertise, Authoritativeness, & Trustworthiness. RBA Marketing writes copy that reads well and still follows SEO best practices

Images Videos & Graphs

Over 35% of consumers use image and video searches when doing online research to purchase. Strategic use of optimized images, graphs and videos on your website help boost your SEO

Title Tags & Meta Descriptions

Google and other search engines use many elements to determine ranking. RBA Marketing utilize these meticulous SEO practices to grow your web influance.

SEARCH ENGINE OPTIMIZATION

Search Engine Optimization is the ongoing strategic planning of a website. At RBA Marketing & Media, we work with clients of all sizes and shapes – from the start-up, entry level business to the enterprise, corporate client. Each website is as unique as its owner’s finger prints and therefore each plan or website optimization is a custom creation tailored to the needs of the individual client.

  • Internet Marketing  and Search Engine Optimization begin with a client meeting to discuss what the goals are for a website. If you find a rate sheet for Website Optimization, chances are, you are going to receive a canned program that may or may not work for your business.
  • A company’s Digital Strategy begins with a clear and well defined keyword strategy. Each keyword should be researched for relevance to the product, consumer demand level and competitor competition.
  • Search Engine Optimization is both a science and an art – and, when done correctly, a business can dramatically increase their customer visitation traffic. This is the best way to capitalize on finalizing a sale of your product.