Website & Social Media Services
WEBSITE DEVELOPMENT
Building a Website
- WordPress Websites are extremely robust and very user-friendly. They can, and quite often are, managed by a staff member of the company who has contracted our services. There can be a bit of a learning curve, but it is very manageable.
- In the past, we have had requests for non-responsive website builds. Rich Benjamin & Associates only develops Mobile Responsive Websites. To build a website that is not mobile responsive at this point in time is utterly irresponsible to the client.
- Your Website should be the center of your Marketing Plan‘s solar system. It should be linked to and attract business from all forms of Social Media. Bite off only what you can effectively manage. As time goes on and you become more proficient, add new bites. Most people and companies have a Facebook page, so after that, it might be time to look at taking that next bite.
- Have an idea of what you would like your website to accomplish, i.e., increase sales by (x%) and become a more proficient way of communicating with your customers.
- Be realistic! Just because you have a website does not mean that you stop marketing on other fronts! A website is just one of the many tools that should be used in your marketing efforts.
SOCIAL MEDIA MANAGEMENT
Developing a Social Media Management Plan
You Have Just Become a Publisher
When a company considers engaging in social media marketing, it is crucial to remember that once begun, you must commit to it as a long term way of life. It is far worse to begin publishing social media content and abandon your fans than it is to never have begun at all. Fans are passionate! As you publish your content, companies will experience loving, warm comments from fans and very pointed, curt comments from displeased fans. Quite literally you have just become the publisher and editor of your own microcosmic digital news-feed.
- Social media management is the art and science of conversational time management: knowing what to say, to whom and when. Our team members manage accounts in all market segments – industrial, corporate and entertainment.
- From the very basic interaction all the way to enterprise, plans are available. It all begins with our team members getting to know you, your product and your client type. From there we will build a plan of action that fits your business.
- Social Media is the most intimate and passionate of all the digital/internet marketing. Social media management provides a voice to both sides – business and consumer.
SEARCH ENGINE OPTIMIZATION
SEO & Your Website
- Internet Marketing and Search Engine Optimization begin with a client meeting to discuss what the goals are for a website. If you find a rate sheet for Website Optimization, chances are, you are going to receive a canned program that may or may not work for your business.
- A company’s Digital Strategy begins with a clear and well defined keyword strategy. Each keyword should be researched for relevance to the product, consumer demand level and competitor competition. For greater insight on this topic, please read the following blog articles: “SEO is a “School of Thought Process” – “Seeing SEO is Believing” – “7 Steps To Getting Found Online“.
- Search Engine Optimization is both a science and an art – and, when done correctly, a business can dramatically increase their customer visitation traffic. This is the best way to capitalize on finalizing a sale of your product.
CONTENT CREATION / BLOGGING –
- Content Creation ranges from the written information on Web Pages and Blogs and downloadable White Papers to downloadable Digital
Flip Books and produced Videos. The list goes on and on and is only limited by your imagination and level of creativity. - When Content Creation is done well the consumer’s questions are answered before they are asked, thus removing “Sales Roadblocks”. A sales roadblock is a point on a website where you make the consumer search for an answer. The more time it takes them to find an answer, the more likely the consumer will NOT complete a transaction.
- At RBA Marketing & Media, our goal is to move a consumer through a website to a completed sale in under 4 clicks. Content Creation entices the consumer to enter the website and begin their journey culminating in a sale.
- Search engines feed on new content. Google, Bing, Yahoo and YouTube, just to name a few, all have algorithms that calculate and render search queries to consumers. There are many metrics involved in an algorithm, but new and captivating content is a key component in website rankings.
- At RBA Marketing & Media is to create the best content that suits your particular business model.
E-MAIL MARKETING SERVICES
Your Last Client Is Also Your NEXT Best Client
- Rich Benjamin & Associates believes that your last customer is also your next best customer. In today’s competitive business world it is crucial to create and foster loyal customers. Email Marketing Services and campaigns are a fantastic way for small businesses to ease into digital/internet marketing. Your consumer’s life is just as complicated as yours – never believe that the consumer will remember you or your product on their own.
- The connection between a consumer and a business is a relationship and, as with any relationship, people involved will drift apart if communication falters.
Contact RBA Marketing & Media to get started on your Email Marketing Strategy and let’s build up your business together!